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How Important is Industry (Domain) Knowledge in SEO?

Think back to some of your favorite Mad Men episodes.  Like the ones where the creative team sits around a boardroom to brainstorm on a strategy for their presidential client, Richard Nixon.  How truly...

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Poll: Celebrity endorsement in advertising… It does not always work!

Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels as possible. For instance, the famous...

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